unethical behavior coca cola week 4

Coca-Cola Company has been sued by many different people and for several different reasons. Coca-Cola. In the early 20th Century, was prosecuted for the unethical and illegal actions of combining drugs with their product to create an addicting force between the product and the consumers. Coca-Cola Company’s idea of creating customer loyalty was aimed more at addicting the customer to the product over developing a relationship between the customer and the company. The unethical behavior of the company was not to cross the line with serious legal issues of this caliber and moved onto substituting caffeine for cocaine. In October 2006, Coca-Cola Company was sued for an insufficient label. The lawsuit claimed that since the label was insufficient, the labels were misleading the consumers. This can be easily classified as unethical behavior by the company and can be seen as morally wrong.The company is essentially trying to profit from the misconception and misguidance of the marketing for the product.  During late July 2001, Coca-Cola was threatened by a major lawsuit that involved the company violating human rights that caused five hundred employees at Coca-Cola plants in Columbia harm or death. The lawsuit is a response of Coca-Cola trying to take advantage of foreign aid to help cut costs of producing the product. Coca-Cola Company has repeatedly committed acts of unethical behavior throughout the life of the business. From the start of the business when cocaine was a key ingredient in the products to current times where the company is sacrificing human-rights and environmental issues in order to save up money from expenses and wages the business is ethically obligated to incur.
 

coca-cola marketing environment week 4

the legal and political issues asociated with coca cola are almost the same as for all the companies and all registered brands mainly related with consumer rights, competetion and health and safety measures.due to the intense competition in the industry, government are closely monitoring the competition as firms merge and expand in the hope of dominating growing international markets. it is allerged that coca cola has been enticig retailers from selling other brands by giving incentives in order to increase market share.some social issues with the coca cola company are mainly related with promotional, environmental and friendly company aspects

countries where clothes were made of

shirt- made in china

pants- made in china

sneakers- made in china

socks- made in vietnam

under wear- made in vietnam

coca-cola ethics & social responsibility: week 3

ethics is the moral principles or values that generally govern the conduct of an individual or a group. coca-cola has a 'code of business conduct'. All associates and directors are given this code to follow through with the code of ethics that the company follows. Associates worldwide receive a variety of ethics training in in-person Code of Business Conduct, European Union competition law, Latin American competition law, financial integrity, intellectual property and competitive intelligence, drug-free workplace and preventing workplace violence. as a social responsibility, coca-cola does a sustainability review where they report on our activities that impact the lives of the rich diversity of people who live in territories in which our business operates. coca cola employees established wings & wishes as part of an internal Corporate Social Responsibility initiative. they donate their frequent flyer miles to ill children so they can travel to the the Red Cross Children’s Hospital in Cape Town, or an alternative appropriate medical facility, for treatment.their commitment to live positively is "to make a positive difference in the world by redesigning the way we work and live so sustainability is part of everything we do."

coca-cola strategic planning: week 2

John Farrell is vice president for strategic planning for the coca-cola company. he leads the development of the overall strategy of the company along with the global planning process. the strategic planning of coca-cola is to reexamine their strategic models, based upon carbonated soft drinks (cola,lemon-lime and orange) and move to new beverage categories. also be able to renovate bottling to make it flexible enough to provide manufacturing and sales distribution of all new products

a brief history of coca-cola

1894. Brisk sales of a new fountain beverage called coca-cola impressed the store's owner, He began bottling coca-cola to sell.

1909. Nearly 400 coca-cola bottling plants were operating, most of them family owned businesses.

1920s and 30s. The company began a major push to establish bottling operations outside the U.S. plants.

1960s (New brands introduced). Following Fanta in the 1950s, Sprite, Minute Maid, Fresca and TaB joined brand coca-cola.

1990s. The company invested heavily to build plants in Eastern Europe and more than $1.5 billion was committed to new bottling facilities in Africa.

the mission statement of coca-cola

1. To refresh the world in body, mind and spirit.

2. To inspire moments of optimism through our brands and our actions

3. To create value and make a difference everywhere we engage