coca-cola strategic planning: week 2

John Farrell is vice president for strategic planning for the coca-cola company. he leads the development of the overall strategy of the company along with the global planning process. the strategic planning of coca-cola is to reexamine their strategic models, based upon carbonated soft drinks (cola,lemon-lime and orange) and move to new beverage categories. also be able to renovate bottling to make it flexible enough to provide manufacturing and sales distribution of all new products