Monday, September 27, 2010

unethical behavior coca cola week 4

Coca-Cola Company has been sued by many different people and for several different reasons. Coca-Cola. In the early 20th Century, was prosecuted for the unethical and illegal actions of combining drugs with their product to create an addicting force between the product and the consumers. Coca-Cola Company’s idea of creating customer loyalty was aimed more at addicting the customer to the product over developing a relationship between the customer and the company. The unethical behavior of the company was not to cross the line with serious legal issues of this caliber and moved onto substituting caffeine for cocaine. In October 2006, Coca-Cola Company was sued for an insufficient label. The lawsuit claimed that since the label was insufficient, the labels were misleading the consumers. This can be easily classified as unethical behavior by the company and can be seen as morally wrong.The company is essentially trying to profit from the misconception and misguidance of the marketing for the product.  During late July 2001, Coca-Cola was threatened by a major lawsuit that involved the company violating human rights that caused five hundred employees at Coca-Cola plants in Columbia harm or death. The lawsuit is a response of Coca-Cola trying to take advantage of foreign aid to help cut costs of producing the product. Coca-Cola Company has repeatedly committed acts of unethical behavior throughout the life of the business. From the start of the business when cocaine was a key ingredient in the products to current times where the company is sacrificing human-rights and environmental issues in order to save up money from expenses and wages the business is ethically obligated to incur.
 

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