coca-cola marketing environment week 4

the legal and political issues asociated with coca cola are almost the same as for all the companies and all registered brands mainly related with consumer rights, competetion and health and safety measures.due to the intense competition in the industry, government are closely monitoring the competition as firms merge and expand in the hope of dominating growing international markets. it is allerged that coca cola has been enticig retailers from selling other brands by giving incentives in order to increase market share.some social issues with the coca cola company are mainly related with promotional, environmental and friendly company aspects