sales promtion & personal selling Coca-Cola

first coupon created in 1894 by Asa Candler, who in 1894 had just purchased the formula for coca-cola

Coca-Cola Zero brand partnered with Twentieth Century Fox on a global promotional campaign tied in with James Cameron's epic film AVATAR in 2010

Coca-Cola was one of the first companies to recognize the power of coupons for sales promotion purposes. In 1894,Asa Candler created the first coupon for coca-cola.In 2006, coca-cola created 'my coke rewards' as a new way of promoting there drink. customers enter codes found on specially marked packages of Coca-Cola products on a website. Codes can also be entered by texting them from a cell phone. These codes are converted into virtual "points" which can in turn be redeemed by members for various prizes or sweepstakes entries.In 1927, coca-cola ran the Six Keys to the popularity of Coke promotional contest with a grand prize of $30,000. Contestants were required to search for the six keys to Coke’s popularity. one of coca-cola most successful promotions is theSix Flags coke can promtion. A person shows up at the ticket window with a Coca Cola can and gets one free ticket with the purchase of a full prize ticket. coca-cola are always coming up with new sweepstakes to promote there product.coca-cola is currently doing the "Radio City Christmas Spectacular® Weekend in NYC" sweepstakes. People could participate for a chance to win a trip to nyc & see the radio city christmas spectacular.

Train record Xmas track for Coca-Cola ad

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Rock group Train have recorded a festive track called
'Shake Up Christmas' for Coca-Cola's upcoming
holiday advertising campaign.................

websites created to help polar bears

1) learn about polar bears
2) take action to be climate conscious
3) send an e-card to support polar bears
4) adopt a polar bear

advertising & public relatinships coca cola

Coca-Cola's advertising has significantly affected American culture, and it is frequently credited with inventing the modern image of Santa Claus as an old man in a red and white suit. Although the company did start using the red & white Santa image in the1930s. Before Santa Claus, Coca-Cola relied on images of smartly dressed young women to sell its beverages. Coca-Cola's first such advertisement appeared in 1895, featuring young actresses asa there spokepersons.1941 saw the first use of the nickname "Coke" as an official trademark for the product, with a series of advertisements informing consumers that "Coke means. Coca-Cola is the world's #6 advertiser with advertising expenditure of $2.7bn. in public relations, coca-cola has created various websites to help polar bears. polar bears has been a figure for coca-cola, especially in their commercials during the holiday season

retailing- coca cola chap. 15 weel 7

the coca cola corporation is considering building a large retail and tourist facility in part of a building it owns on New York City's Fifth Avenue.  The possible new Coke facility, will be in one of the nation's priciest districts, it would be at the corner of 55th Street and Fifth Avenue, where a Disney store was located until early this year. The spot is near Tiffany and Co., a large Apple store and the Trump Tower, among other swanky destinations. Beverage Digest reported that Coke executives have considered expanding the company's visible presence in New York for some time.  Sources told the publication that the new york facility, if it is built, would not duplicate the "world of coca-cola" in downtown Atlanta, which has attracted more than three million visitors.

coca-cola consumer decision making week 6

Coca-Cola satisfies in the first place a useful need, it takes away the thirst of a consumer. But coca-cola can also be seen as to satisfy a pleasure need. Consumers who drink coca-cola can experience a refreshing moment, which is more an emotional response. Also, the consumption of coca-cola can cause an approach-avoidance conflict. Although it takes away your thirst and can give you a refreshing moment, it also contains a lot of sugar which is not good for your health. Therefore people can be less motivated to buy coca-cola. In western countries, where coca-cola is more of a everyday product, people purchase coca-cola based on habit. Usually, consumers will not take into account the different coca-cola brands, but just purchase the brand they always take if it satisfies their needs, or in this case wants.  

Developing a Global Vision coca-cola- week 5

The Coca-Cola Company is adjusting its approach so that it can tap into customers different experiences around the world. These differences provide the appropriate marketing activities and beverages to connect with consumers. Its "think local, act local" approach to marketing allowed adopting communications to fit local circumstances. Coca-Cola Company wants to provide consumers with beverages to fit their different life styles and life stages. Coca-Cola CEO Douglas Daft replaced practically all of Coca-Cola's senior management in Europe with local executives. By placing more responsibility and accountability in the hands of local managers who are closest to the local consumer. In Brussels, hostesses go to discos and hand out free Coke to teenagers having alcohol to demonstrate pleasure of a Coke break. This was possible by the insights of local marketing managers of coke who knew that Belgians are party animals management in Atlanta would not know this. This is a good example of how the new localization was working.