sales promtion & personal selling Coca-Cola

first coupon created in 1894 by Asa Candler, who in 1894 had just purchased the formula for coca-cola

Coca-Cola Zero brand partnered with Twentieth Century Fox on a global promotional campaign tied in with James Cameron's epic film AVATAR in 2010

Coca-Cola was one of the first companies to recognize the power of coupons for sales promotion purposes. In 1894,Asa Candler created the first coupon for coca-cola.In 2006, coca-cola created 'my coke rewards' as a new way of promoting there drink. customers enter codes found on specially marked packages of Coca-Cola products on a website. Codes can also be entered by texting them from a cell phone. These codes are converted into virtual "points" which can in turn be redeemed by members for various prizes or sweepstakes entries.In 1927, coca-cola ran the Six Keys to the popularity of Coke promotional contest with a grand prize of $30,000. Contestants were required to search for the six keys to Coke’s popularity. one of coca-cola most successful promotions is theSix Flags coke can promtion. A person shows up at the ticket window with a Coca Cola can and gets one free ticket with the purchase of a full prize ticket. coca-cola are always coming up with new sweepstakes to promote there product.coca-cola is currently doing the "Radio City Christmas Spectacular® Weekend in NYC" sweepstakes. People could participate for a chance to win a trip to nyc & see the radio city christmas spectacular.