advertising & public relatinships coca cola

Coca-Cola's advertising has significantly affected American culture, and it is frequently credited with inventing the modern image of Santa Claus as an old man in a red and white suit. Although the company did start using the red & white Santa image in the1930s. Before Santa Claus, Coca-Cola relied on images of smartly dressed young women to sell its beverages. Coca-Cola's first such advertisement appeared in 1895, featuring young actresses asa there spokepersons.1941 saw the first use of the nickname "Coke" as an official trademark for the product, with a series of advertisements informing consumers that "Coke means. Coca-Cola is the world's #6 advertiser with advertising expenditure of $2.7bn. in public relations, coca-cola has created various websites to help polar bears. polar bears has been a figure for coca-cola, especially in their commercials during the holiday season