the Coca-Cola Company is always looking for innovative ways to refresh consumers around the world. This year alone, the coca-cola company has added 14 new additions to their beverage portfolio. For example, coca-cola's strategy for their new product,Vitamin water stur-d, is that it is the brands latest innovation, and a breakthrough for the enhanced water beverage category.coca-cola created a unit dedicated entirely to the development of new products outside the traditional carbonates category. Coke's domestic portfolio is divided into three business units: sparkling beverages, still beverages and emerging brands to be able to develop and manages their products.
No comments:
Post a Comment