product concepts coca-cola

With a portfolio of more than 3,000 beverages, from diet and regular sparkling beverages, the variety spans the globe. it is sold sold in stores, restaurants and vending machines in more than 200 countries, which makes coca-cola one of the most popular convinience products in the market. Everyone knows about the ususal drinks available by coca-cola product line such as sprite, fanta, nestea, & diet coke. But coca-cola offers more than 3,300 products in more than 200 countries. In April 23, 1985, Coca did a product modification by changing the formula its drink will be made. The "new coke" was the first change in 99 years but it only lasted 79 days as in july 11, 1985, coca-cola went back to its regular formula and haven't changed since. Mant people call coca-cola by its brand name of 'coke" which they rademark in 1944. it allowed consumers to distinguish one product from another.