integrated marketing communications coca cola

Coca-Cola's promotional mix includes product,price, place, and advertising. Coke's product, all 2800 of them, varies from soft drinks, water, and energy drinks. Depending on the product, the price can vary much. Just Coca-Cola alone is found all over the world. Coke's promotional efforts, span worldwide.One of the promotional strategies that coke advertises are by using phrases such as "Satisfying your needs" and "The choice is yours..." to let consumers know that they are being taken care of and have control over what they consume.